About Mountain Gazette
My name is Mike Rogge. My work as a journalist and film producer began at Ski The East then continued at Powder Magazine, Vice Sports, and The Ski Journal. My work has appeared in various outdoor and mainstream media papers, magazines, and websites. My company, Verb Cabin, purchased Mountain Gazette in January 2020 in an effort to bring back the beloved title. I love nostalgia and the history of mountain culture. I also love a good f*cking challenge.
The past two decades I worked relentlessly to tell authentic stories about real people living in real mountain towns. I’m allergic to list-icals like “Top 10 Hot Tubs in Aspen.” I gravitate toward the dirtbags and ski bums who made the United States, Canada, and Europe must-visit destinations. I prefer folks who live in vans, play music, create art, and make their own way in life. I like people who, when given a choice, prefer to do it outdoors. That's the way it's always been.
Media, especially outdoor media, is broken. The old advertising model is dead, the new way of delivering content is too reliant on affiliate sales and pay-to-play gear reviews. Social media, and the internet at large, is sort of trash. Nobody writes stories about the joy of going outside. Nobody is interested in stories about how people live, work, and play outside. Nobody, that is, except for those of us working here at Mountain Gazette. Through print, Mountain Gazette aims to deliver tales straight from the hearts of mountain town people to your inbox, feed, and mailbox. And you know, it's working. We sold out of our first revival issue in six weeks.
I am focused on unearthing the classic Mountain Gazette issues and celebrating the heritage of the original outdoor magazine. Mountain Gazette’s been home to some of the world’s greatest writers and craftiest photographers, but until now those stories and photos were buried in ski bum garages and dusty, old antique shops. I am reprinting our archive and offering cover images as art. We have rad clothing and accessories available. Beginning in Fall 2020 we offered new issues of Mountain Gazette with original storytelling and photography for subscribers in a massive 11”x17” format. That’s huge! I want to publish two memorable issues per year. Some of the greatest outdoor writers in history wrote for this title. I believe the next generation will be the most influential.
Most importantly, with the return of Mountain Gazette, I want you to know this isn't my magazine. It's yours. Learn more.