Thriving in Print

Thriving in Print

Gear Junkie interviewed Editor Mike Rogge and Digital Marketing Manager Austin Holt about Mountain Gazette 197 and the Great Print Revival.

"The iconic mountain-town publication is about to ship its fourth issue under new ownership. And according to the editors, print is not only alive, it’s thriving.

In an era of outdoor media conglomeration, the staff of an independent print magazine is hustling. And it’s crunch time.

“We’re actually shipping the mag next week, so it’s head down and ready to rock,” said Mike Rogge, owner of Mountain Gazette. Anyone who has faced a print deadline knows, the pressure is on.

But unlike some in the print world, Rogge said he sees a bright future in his publication, which saw its first profits just 4 months into his leadership."