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"Gwyneth Paltrow's ski trial immortalized in Tahoe-made garb" from the SF Gate pokes a bit of fun. We like fun.
“For us, it’s very rare that skiing enters the larger cultural zeitgeist,” said Rogge, the magazine’s editor, who lives in Tahoe. “I’d say almost every time, it gets portrayed wrong — go watch the latest Lindsay Lohan movie to see what I mean. It’s our job as an outdoor culture magazine to kindly poke fun at this stuff.”