Running a 60-year-old magazine in 2026 is, among other things, an ongoing exercise in figuring things out as you go.
Shopify’s Fine Print, In Stock recently sat down with Mountain Gazette owner and editor Mike Rogge to talk about what it takes to keep an independent, print-only magazine alive—and why, after all these years, we’re still here.
They get into Mountain Gazette’s history, the decision to go subscription-only, the business of making a print magazine in an increasingly digital world, and the importance of building something readers actually want to stick around for.
