Written by Sage Saurbrey
Outdoor publications have faced a difficult crossroads over the past decade or so: Chase after limited ad dollars with a hearty helping of top-10 lists and gear reviews — or cut their losses and shut down. Sometimes both. Watching Powder Magazine — an outdoor staple and paragon magazine of my childhood in a mountain town — publish its last issue almost one year ago was another painful blow, which brought up the question: Is outdoor journalism at the end of its rope?
Far from it. The 20th century business model might be tired and frayed but the underlying artform is still as vivacious and fresh as ever, according to Mike Rogge, who began resurrecting and reimagining the storied Mountain Gazette last year.
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