It’s not easy to be creative week in, week out when you run a marquee. But the chance of a boring person running a marquee becomes much lower when said marquee exists in Alma, Colorado—the highest incorporated town in America at 10,578 feet. Creative people (but not necessarily perfect spellers; one can only be so awesome) tend to live at high altitude. Seriously, you can look it up. Or just go talk to some folks in Alma. Start with the person who runs the marquee at the South Park Saloon.